Social media strategy for Diver 2024 (#DV24)

Estimated reading time: 3 minutes

social media is a powerful tool to promote your participation in Duikvaker before, during and after the fair. Below we briefly describe how you can use social media effectively for your exhibition participation:

Before the Event

Announcement of Participation

Once your entry is confirmed, let your audience know. Use this as an opportunity to build anticipation around what you will be presenting.

Teasers and previews

Share sneak previews of your preparations, your stand design, or the products/services you will be showing.

What should visitors know about Duikvaker?

Regularly post a few details of Duikvaker (date, time, location, your stand number) so that your followers know exactly when and where to meet you.

Contests and giveaways

Run social media contests with prizes such as a free ticket to the show, or promise giveaways for those who visit your booth. This can ensure that more visitors come to your stand.

Hashtags of the event

Use the official Divemore hashtag (#DV24) in your posts to reach a wider audience. You can also create your own unique hashtag related to your trade show participation.

Social media tduring Dive more often

live updates

Share live updates of your trade show participation. These can be photos, videos, or live streams of your stand, your team, or interesting events.

Content shared by visitors

Encourage attendees to share their experience at your booth on their social media with your unique hashtag. You can then repost this content on your own profiles.

Real time engagement

Respond quickly to comments, messages, and mentions. This can help encourage more engagement and create a sense of community.

Highlight key moments

Share highlights of Duikvaker, such as an interesting presentation, a product launch, a visit from a famous diver, a large crowd at your booth, etc.

After the fair

Thank you message

Place one message thanking everyone who visited your booth or interacted with your brand during the event. This helps to maintain the relationships you have built on the stock market.

Summary and highlights

Share a summary of your participation in Divemore often, including key highlights and any notable outcomes.

Follow up content

Share more detailed content about any products or services you presented at Duikvaker 2024.

Interact with user-shared content

Interact with any user-generated content from the event that you may have missed. This could be by commenting on posts, reposting content, or even featuring some in a specific blog post after the event.

Finally

Remember, consistency is key in social media promotion, so be sure to post regularly before, during, and after the event.